Durty Gurl Spirits Style Guide
This page exists as a reference for the proper use of the following branding assets. We appreciate your cooperation with our brand guidelines.
Primary Logo Variations
This logo is intended for use on light-colored backgrounds, including those with up to 40% solid black, as well as light, multi-colored photographs.
This logo is best suited for application on dark-colored backgrounds, including those with up to 50% solid black, as well as dark, multi-colored photographs.
This logo is designed for use in full-color applications, such as on websites, social media platforms, full-color print materials, and videos. It's crucial to avoid placing this logo over green backgrounds under any circumstances.
The logo requires a boarder of that is free of imagery and text surrounding it. Use half the height of the D to determine the minimum amount of safe space that should surround the logo. This should be scaled to fit any designs proportionate to the size of the design.
Safe Space
These logos are intended to complement a design as a secondary element. For instance, they should be employed in scenarios where the primary logo has already been featured prominently and serves as a focal point of the display. Their purpose is to further solidify the brand identity. It's important to note that these logos should never be utilized independently to represent the brand.
Logo Variations
Do’s and Don’ts
Use of two color logo maintaining contrast and legibility is a must for the brand.
Never use one color logos on multi color photos or busy backgrounds.
Use one color logo on solid color backgrounds maintaining the contrast for legibility.
Never use one color logo with poor contrast.
Substitution of brand green may be made in order to promote legibility.
Never use any color in the logo design, besides brand green, black or white.
Colors
When designing, it is important to prioritize the use of primary brand colors. These colors should be the main focus of the design, providing consistency and brand recognition. Supporting colors should be used sparingly as accents to complement and enhance the overall aesthetic.
Please note that HEX codes are used for online applications. CMYK are use for printing
Type Face
Meet Dolly, our beloved mascot who graces all of our products with her charm. With each flavor, she transforms into a unique embodiment of its essence. Transfusion variation stands as the face of our canned cocktails, use this design when talking about multiple flavors. Don’t change her outfit, hair color, expression, pose, or accessories.
Dolly Our Durty Gurl
Durty Ginger
Durty Soda
Durty Tea
VODKA
Durty Shurley
Transfusion
Vodkarita
Bloody Mary
