Second City Style Guide
This page exists as a reference for the proper use of the following branding assets. We appreciate your cooperation with our brand guidelines.
Primary Logo Variations
This logo is our primary logo, and should be the used when talking about any of the flavors in the brand.
This logo is best suited for application on light-colored backgrounds, as well as light, multi-colored photographs.
This logo is best suited for applications on dark-colored backgrounds, as well as dark, multi-colored photographs.
The logo requires a boarder of that is free of imagery and text surrounding it. Use the height of the D to determine the minimum amount of safe space that should surround the logo. This should be scaled to fit any designs proportionate to the size of the design.
Safe Space
These logos are intended for use where full color logo applications can’t be used. for instance, t-shirts, banners, stamps. They are also intended for designs where contrast is the center point and are used to enhance legibility in the design.
Logo Variations
Do’s and Don’ts
Use of logo maintaining contrast and legibility is a must for the brand.
Never use logo on multi color photos or busy backgrounds that does not allow contrast.
When using one color logo on solid color backgrounds maintaining the contrast for legibility.
Never use one color logo with poor contrast.
Substitution of black or white in one color logo may be made in order to promote legibility.
Never use any color in the logo design, besides brand colors or white or black as one color options.
Colors
When designing, it is important to prioritize the use of primary brand colors. These colors should be the main focus of the design, providing consistency and brand recognition. Supporting colors should be used sparingly as accents to complement and enhance the overall aesthetic.
Please note that HEX codes are used for online applications. CMYK are use for printing
